What is SEO?
SEO or Search Engine Optimization is the activity in which one attempts to improve search engine ranking results.
When you search for a keyword or phrase, Google displays results with links to pages it sees as relevant and authoritative. Relevant in the sense of attempting to connect you with exactly what you are looking for, and authoritative in the sense of the best possible result for that topic, generally a site with the best information and number and quality of links to that particular website.
Therefore, your web pages have the potential to rank in Google as long as the pages are optimized properly with “on page” signals (Information, images, video, rich media, links, etc.) as well as have a level of authority, external pages linking to that page as well as social signals (facebook shares and likes, tweets, etc.)
SEO’s used to be able to shoot thousands of spammy backlinks at a website and get it to the first page of Google. As Google’s ranking algorithm improves to keep spam out of the search results and include high quality relevant and authoritative pages in search engine results pages.
Current SEO strategies involve building a solid web presence utilizing quality on page content and on page optimization, active branded social accounts, syndicated content, and rich media content aimed at giving potential clients and customers true value.
High-quality web content encourages visitors to share and backlink to your pages which is a signal to Google that your content is relevant, interesting, and authoritative.
Get Your Site to Page One of Google
There is an old joke among SEO’s, “Where is the best place to hide a dead body?” “On page two of Google.”
Research indicates that over 90% of searches do not go beyond page one of the search results pages, and a staggering 50% of searches do not go beyond the top 3 organic search engine results. On top of that, the #1 position organic listing receives up to 40% of all clicks!
This is why SEARCH ENGINE OPTIMIZATION is ESSENTIAL to businesses who rely on their online presence when it comes to finding clients or customers. The yellow pages are dead, and SEO is the cornerstone to how we help your future clients find you online.